Openhouse is a house-sitting platform providing trusted house-sitters to home-owners when they're away. House-sitters get to have free accommodation in exchange of taking care of the house and owner's pets. Openhouse is a platform of choice for travelers on a budget who wish to spend less on accommodation and wish to have a home-like experience during their stay. Roundrubik's strategy for the logo design of the brand is to be transparent in its voice and clearly communicates the brand message of open invitation.